Be Brief. Be Bright. Be Gone.: Career Essentials for Pharmaceutical and Biotechnology Sales Representatives

by Jay Frost, David Currier

Publisher: iUniverse Star
Publication Date: Tuesday, December 06, 2005
Number of Pages: 171
ISBN: 1583480161


Book Summary:
A great way to jump-start your career in pharmaceutical and biotechnology sales!

“Be brief, be bright, be gone” is the philosophy that launched David Currier to a successful career as a pharmaceutical sales representative. Simply stated, this approach encourages aspiring sales professionals to:

  • Be brief—Keep your sales presentations short and to the point.
  • Be bright—Understand your product and its clinical context.
  • Be gone—Respect your customer's time.

But that is only one piece of advice an aspiring representative should retain from this book. This book also covers:

  • Pros and cons of a career in pharma/biotech sales
  • How to land a job with a major pharma/biotech company
  • Getting to know your customers (physicians and hospitals)
  • Selling skills, basic etiquette, sales call basics

…and lots more, including 10 key tips that help ensure long-term career success.

This is the book that top pharmaceutical and biotech sales trainers have asked for!

"I wish I read this book when I got started. It is easily the best book I have seen on the subject."—Ellen F. Simes, Springfield, MA, Pharma/biotech trainer

"Anyone even thinking about a career in the industry should read this book.”—Pam Marinko, Wilmington, NC, Pharma/biotech trainer

"Wow! Very well done. Some really good information for folks just starting out—and for veterans like me, too."—JoAnne Skypeck, Holyoke, MA, Pharmaceutical sales representative


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