Book Summary:
Have you ever encountered online services that prompted you to say, "They're not a business, but they play one on the Internet!"? Well, their owners probably didn't have a copy of Internet Commerce, which covers all of the essential topics: - Integrating an online storefront with an existing business, or starting an online storefront from scratch
- Dealing effectively and securely with financial transactions online
- Strengths and weaknesses of existing e-cash systems
- Business-oriented analyses of WWW servers, with an emphasis on security
- Planning storefront design, content, and marketing
- Business-oriented overviews of emerging Internet technologies such as Software Agents, Virtual Reality Markup Language (VRML), and real-time audio and video
Highly recommended! |