Healthcare IT and Biotechnology News Release
Date of Publication: Wednesday, February 15, 2006

Brighton Hospital Selects General Data's Personal ID Wristbands for Positive Patient Identification

Brighton is first substance abuse hospital to use company’s patient identification wristbands with patient photos.
Cincinnati, OH and Brighton, MI -- General Data Company, Inc., a leading provider of specialized labeling and identification products and solutions, today announced that Brighton Hospital (, a Brighton, Mich.-based, 63-bed substance abuse hospital, has completed the integration of General Data’s Personal ID™ patient identification wristband system. The Personal ID system enables Brighton Hospital to enhance positive patient identification by printing digitally-captured patient photographs directly on the durable, hi-resolution Personal ID wristbands.

As part of the project, General Data also developed a direct thermal label to replace the hospital’s hand-written name tags. Patients’ names and photographs are also printed on the name tags.

As a substance abuse hospital, Brighton Hospital is subject to strict confidentiality laws, which do not allow the hospital to use a patient’s last name as an identifier. The patient photograph on the patient wristbands and name tags provide the h ospital with a true and reliable positive patient identifier, especially in the event a patient is unresponsive or removes his/her name tag.

For phase two of Brighton Hospital’s patient identification project, the hospital plans to integrate bar code technology on the Personal ID patient wristbands and throughout its system.

“We are pleased that Brighton Hospital, a member of St. John Health, has selected our Personal ID wristband system,” said Peter Wenzel, president of General Data. “As a substance abuse care facility, Brighton Hospital has some unique c hallenges, especially in the area of patient identification. By implementing our solution, Brighton eliminates the many problems and costs associated with hand-written patient identification, while incorporating patient photos as the foundation of its p atient identification efforts helps the hospital conform to confidentiality laws. Regardless of whether patients are being unresponsive or uncooperative, staff members will be able to use the hi-res photos to positively verify the identity of their pati ents throughout their stay.”

The Personal ID wristband system, which includes durable, high-resolution wristbands, direct thermal printers, digital cameras and software, is designed to enable healthcare organizations to use a combination of patient identifiers, including name, phot o and bar codes, on wristbands and other documentation to help enhance patient care, eliminate medical errors, reduce costs, address regulatory requirements and prevent fraud.

Prior to implementing the Personal ID system, Brighton Hospital was using wristbands with a plastic sleeve and lapel name tags for patient identification. Staff members would hand-write a patient’s first name and last initial on a piece of paper a nd insert it into the sleeve of the wristband. The hospital would often have to replace the patients’ wristbands, as they would fade, discolor, or break during the course of the patients’ stay. The hospital used a similar process for its nam e tags, which included a handwritten first name and last initial, and a “passport-like” photo stapled to the tag. The process of creating and re-creating the wristbands and name tags was both costly and time consuming.

With the new Personal ID system, Brighton Hospital’s staff now captures the patient photograph at admission, and is able to print both the Personal ID wristbands and name tags using a simple direct thermal printer. The photograph is stored and is available for use on other hospital documents.

“At Brighton Hospital we are continually committed to reviewing our practices and the quality of the care we deliver,” said Denise Burton-Epp, president of Brighton Hospital. “Since implementing the Personal ID wristbands, we have reco gnized an efficiency of work flow, as well as a cost savings. With the Personal ID wristbands and nametags, durability, legibility and printing space are not an issue, and the wristbands enable us to implement a bar-coding process in the future.“

“The system is also designed to integrate with electronic medical records, which Brighton Hospital will be introducing,” continued Burton-Epp.

The Personal ID wristbands are made of a durable latex-free material that is designed for both short and long-term care. They are available with a tamperproof snap closure or adjustable adhesive closure, and are printed using a simplified, on-demand dir ect thermal printing process that does not require toner or a printer ribbon.

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