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| Healthcare IT and Biotechnology News Release |
| News Home :: Healthcare IT and Biotechnology News Releases :: More News Releases on this day |
| Date of Publication: Monday, July 14, 2008 |
Patients Who Bring Health Information from the Internet Get More Time with Doctor |
| 94% of physicians report that patients bring health information from the Internet to discuss during office visits. The majority of physicians who have patients discussing information in the office report they spend more time with these patients as a result. |
New York, NY -- An increasing number of "healthcare overachievers" are bringing health information from the Internet to the doctor's office to discuss during the office visit. In fact, virtually all physicians report at least some of their patients arrive armed with health information from the Internet, according to the latest physician market research study released by pharmaceutical market research company Manhattan Research. These patients are being rewarded for their efforts, as the majority of physicians report that they spend more time with the patient as a result of their bringing information in to the office visit.
"The Internet has empowered consumers to take an increasingly active role in their healthcare management and their relationship with the physician," says Meredith Abreu Ressi, VP of research at Manhattan Research. "The conversation with the physician used to be a one-way, didactic interaction. But as consumers are increasingly bearing the responsibility for their healthcare costs and decisions, this balance of power is shifting. The Internet is a key tool consumers use to educate themselves on treatment options, and some empowered consumers are discussing their findings with their physician."
The trends in the article are derived from Taking the Pulse® v8.0, one of Manhattan Research's U.S. physician market research and advisory services. Topics from this year's study include physician Web 2.0, non-personal selling, pharma CRM, product site visitation, mobile adoption, search engine use, electronic medical record adoption, and more.
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