Healthcare IT and Biotechnology News Release
Date of Publication: Thursday, July 17, 2008

iMedica and Blue Cliff Partner to Accelerate Electronic Medical Record Adoption among Hawaii Physicians

Blue Cliff to Boost Physician Adoption of EMRS among Hawaii Physicians
HONOLULU -- iMedica Corporation, a leading developer of healthcare software solutions for physician practices, today announced a sales and marketing partnership with Blue Cliff, Inc., a Hawaii-based software development and training company. As a value added reseller of the iMedica Patient Relationship Manager™ (PRM), a single-application electronic medical record (EMR) and practice management (PM) solution that utilizes Microsoft’s latest .NET technology, Blue Cliff aims to boost EMR and PM adoption among physician practices in Hawaii.

Blue Cliff has extensive experience in healthcare, with services ranging from installation and configuration of software to development of interfaces and training of staff.

“The partnership with iMedica helps us address the low adoption rates for EMRs in Hawaii,” says Arthur Koga, president of Blue Cliff. “Only 13 percent of physicians here have adopted EMRs as compared to the national average of 17 percent. Our partnership with iMedica enables us to fill the adoption gap by providing the most effective technology solution for their needs.”

iMedica’s EMR is certified by the Certification Commission for Healthcare Information Technology (CCHIT). A unique feature replicates data onto a tablet PC or laptop, enabling clinicians to access or update patient charts from anywhere and at anytime without being connected to the Internet, LAN or WAN. The iMedica PRM also offers total security by repopulating data lost in a power outage or disaster within 30 to 40 minutes. PRM 2008 enhancements include fully integrated PQRI reporting, robust medication and vaccine management functions, reimbursement maximization tools and an advanced collections module.

“Physician practices in Hawaii will be especially gratified to know that they can enhance reimbursement through features such as iMedica’s PQRI (Patient Quality Reporting Initiative),” says Michael Nissenbaum, iMedica’s CEO. “Once physicians realize that tools such as the iMedica PRM can actually improve reimbursement and strengthen practice profitability, they’ll feel more confident about coping with other implementation barriers such as practice downtime, staff training and the transition from paper to paperless.”

Providers are looking for an integrated solution and local support and training. The iMedica PRM provides the solution and Blue Cliff fulfills the physician’s demand for in-state support. “Blue Cliff is a locally born and bred company staffed by local people. We understand this market and the needs of the providers,” says Koga.

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